Digital transformation
Why Real-Time Data is the Backbone of Modern Business Innovation
23 May 2025
From Vendor Dependency to Strategic Agility
Transforming Operations and Customer Experience with Softobiz
Client Overview
Hungry Jack’s, a proudly Aussie owned company with 50+ years of history, aimed to revolutionize its digital operations to overcome fragmented systems, enhance customer engagement, and optimize supply chain processes. The goal was clear, reduce reliance on vendors and embrace digital transformation to drive operational agility and enhance customer satisfaction.
Challenges Before Engagement
Fragmented Systems
Disconnected platforms hindered operational integration and efficiency.
Inventory Management
Manual processes led to frequent stockouts and excessive waste.
Customer Experience
A lack of personalization in customer interactions impacted loyalty.
Data Visibility
Limited access to real-time data restricted informed decision-making.
Scalability Issues
Legacy infrastructure limited the ability to scale operations effectively.
Softobiz Solutions in Action
Softobiz collaborated closely with Hungry Jack’s to deliver tailored, digital transformation solutions by implementing and developing:
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Implemented a unified omnichannel platform to eliminate silos and ensure seamless communication and operational efficiency across all channels.
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We leveraged AI-powered inventory optimization with predictive analytics to reduce waste and maintain optimal stock levels.
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We boosted customer engagement by introducing gamification features like reward challenges, in the mobile app to enhance loyalty and interaction.
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Utilizing predictive analytics with AI models we drew real-time insights for agile, data-driven decisions.
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We implemented cloud modernization with AIOps for scalable, cost-efficient, and future-ready infrastructure.
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We established Innovation Development Centre (IDC) for continuous innovation, deliver 24/7 support, and ensure ongoing improvements for operational excellence.
Transforming QSR with Softobiz’s Expertise
At Softobiz, we’ve partnered with Hungry Jack’s to revolutionize their operations and enhance customer experiences through innovative digital solutions. Here’s how we’ve helped deliver exceptional outcomes:
20%
reduced drive-through wait times
We’ve reduced drive-through wait times by 20%, delivering faster and more convenient service for on-the-go customers.
30%
Accelerating decision-making
With predictive analytics, we’ve enabled real-time, data-driven decisions, accelerating decision-making by 30%.
40%
Increased mobile app usage
Our gamified rewards systems and personalized experiences have boosted loyalty program participation by 30%
20%
improved stock availability
Using real-time AI-driven tracking, we’ve minimized inventory waste by 15% ensuring customers always find what they need.
25%
IT costs reduced
We have implemented advanced automation and cloud adoption strategies, streamlining operations.
Seamless
Service
Our solutions have improved speed and convenience, enhancing customer satisfaction.
Personalized
Journeys
Tailored promotions and engaging gamification have enriched interactions and boosted loyalty.
Reliable Stock
Availability
Optimized inventory management has minimized stockouts, earning customer trust.
A Proud Recognition by Hungry Jack’s
We’re proud to be recognized by Hungry Jack’s for our role in their digital transformation journey. Together, we’ve streamlined operations, enhanced customer engagement, and embraced innovation to set a new benchmark in the QSR industry. This recognition reflects our shared commitment to excellence and future-ready solutions.
Pioneering Trends in QSR
AI Driven Engagement
Predictive analytics and personalization create meaningful, data-backed customer interactions.
Sustainability
Our AI-driven inventory optimization supports eco-friendly, waste-reducing operations.
Scalability for All Sizes
Cloud-based platforms enable seamless scalability, benefiting both large brands and smaller QSR chains.
A Vision for the Future
Through our collaboration, we’ve empowered Hungry Jack’s to lead in QSR modernization. By addressing operational challenges and enriching customer experiences, we’ve set a blueprint for sustainable growth, inspiring other brands to embrace innovation, scalability, and excellence.
