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Cost to create an app
Product development

Cost to Create an App in 2023: A Detailed Guide 

Cost to create an app

In today’s digital age, mobile applications have become an integral part of our lives. Whether it’s for business purposes, entertainment, or enhancing productivity, the demand for well-designed and functional apps continues to grow.

If you’re considering developing an app in 2023, it’s important to understand the various factors that influence the cost. This detailed guide will provide you with insights into the cost considerations and help you estimate the budget required for app development. 

1. App Complexity:

The complexity of your app is a crucial factor that determines its cost. Apps can be broadly categorized into three types: basic, moderate, and complex

a. Basic Apps: 

These apps have limited features and functionality, typically comprising a few screens and basic interactions. The cost for developing a basic app can range from $5,000 to $15,000

b. Moderate Apps: 

Moderate apps encompass a wider range of features, including user authentication, data storage, integration with APIs, and more advanced UI/UX design. The cost for developing a moderate app can range from $15,000 to $50,000.  

c. Complex Apps: 

Complex apps often involve intricate features like real-time chat, payment gateways, advanced algorithms, third-party integrations, and custom animations. These apps require a high level of expertise and can cost anywhere from $50,000 to several hundred thousand dollars. 

2. App Design:

App design plays a vital role in attracting and engaging users. The cost of design depends on whether you opt for a pre-made template or custom design. 

a. Pre-made Template: 

Using pre-made templates can significantly reduce design costs. These templates range from free to a few hundred dollars. However, customization might be limited, resulting in a less unique look and feel. 

b. Custom Design: 

For a truly unique and tailored app, custom design is recommended. This involves hiring a professional designer or design agency. The cost for custom design can range from $5,000 to $30,000, depending on the complexity of the app and the designer’s experience. 

3. Development Platform:

Choosing the right development platform is crucial, as it affects the app’s performance, scalability, and development cost. The two main platforms are iOS (Apple) and Android (Google). 

a. iOS Development: 

Developing an app for iOS requires expertise in programming languages like Swift or Objective-C. The cost for iOS app development typically ranges from $10,000 to $50,000, depending on complexity. 

b. Android Development: 

Android apps are built using Java or Kotlin. Since Android has a wider user base, developing an app for this platform may cost slightly more than iOS. The cost for Android app development usually ranges from $10,000 to $60,000

4. Backend Development:

The backend of an app includes servers, databases, APIs, and other infrastructure. The cost for backend development depends on the complexity of the app’s features and functionalities. 

a. Custom Backend: 

Developing a custom backend can cost between $10,000 and $50,000. It provides greater flexibility and scalability, allowing you to meet specific requirements. 

b. Backend as a Service (BaaS): 

Using BaaS platforms like Firebase or Parse can significantly reduce backend development costs. These services provide ready-made backend functionalities, such as user management and cloud storage, at a lower price. Costs for BaaS can range from $5,000 to $20,000

Additional Features:

Additional features like third-party integrations (payment gateways, social media, etc.), push notifications, in-app purchases, and analytics can enhance user experience and engagement.

However, each feature adds to the overall cost, which can vary based on complexity and implementation requirements.                                                                                                             

  • Testing and Quality Assurance:

Thorough testing and quality assurance (QA) are essential to ensure your app functions smoothly and meets user expectations. Client secrets will be shared via one-to-one Encrypted Email with the option Do not forward.

The cost for testing and QA typically ranges from 10% to 25% of the total development cost. 

  • Maintenance and Updates:

After launching your app, you’ll need to allocate a budget for ongoing maintenance and updates. This includes bug fixes, security patches, compatibility updates with new OS versions, and feature enhancements.

The cost for maintenance can vary depending on the complexity and frequency of updates, but a general estimate is around 20% to 30% of the initial development cost per year. 

  • Hiring Developers: 

If you don’t have an in-house development team, you’ll need to hire app developers to bring your vision to life. The cost of hiring developers varies based on their experience, location, and project complexity.

Freelancers may charge lower rates, starting from $25 to $150 per hour, while established development agencies may have higher rates, ranging from $100 to $300 per hour

  • Additional Considerations:

Apart from the development cost, it’s crucial to consider other factors that may affect your budget, such as app store fees (e.g., Apple App Store and Google Play Store), marketing and promotion expenses, and ongoing support costs. 


Estimating the cost to create an app in 2023 involves considering various factors such as app complexity, design, development platform, backend requirements, additional features, testing, maintenance, and hiring developers.

While the cost can vary significantly based on your specific needs and preferences, it’s important to have a clear understanding of these factors to create a realistic budget for your app development project. 

When embarking on your app development journey, it’s crucial to partner with a reliable and experienced development agency.

Softobiz is one such company that can help you create the best apps with effective cost management. With their expertise in app development and a customer-centric approach, Softobiz can guide you through the entire development process, from conceptualization to deployment.

Softobiz focuses on delivering high-quality apps while optimizing costs to ensure you get the best value for your investment. Their team of skilled developers, designers, and testers work diligently to bring your app idea to life, leveraging the latest technologies and best practices in the industry. 

Whether you have a basic app idea or a complex project, Softobiz has the experience and expertise to cater to your specific requirements. By collaborating with Softobiz, you can expect transparent communication, timely delivery, and a robust app that meets your expectations. 

Disclaimer: The cost estimates provided in this blog are based on industry averages and may vary depending on project specifics, location, and other factors. It is recommended to conduct thorough research and consult with professionals to get accurate cost estimates for your app development project.


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