Restaurant technology and operations
We established an embedded technology team for Hungry Jack's across AI ordering, loyalty, data and quality engineering.
Hungry Jack's needed one team across its restaurant technology and operations.
Hungry Jack's needed one engineering function to retain context across customer experience, restaurant data and the quality of its digital platforms.
Softobiz worked across four connected programmes: AI ordering integration, loyalty, data and quality engineering. The AI ordering story is covered separately because Hi Auto provides the assistant technology.
What stood in the way.
Connected customer journeys
Ordering and loyalty experiences needed to work across the systems behind each customer interaction.
Restaurant data
Operational information needed to be available to the teams responsible for restaurant decisions.
Loyalty experience
The mobile experience needed to support ongoing loyalty and customer engagement work.
Mobile quality
Application launch and menu loading needed measurable improvement across iOS and Android.
The solution, piece by piece.
AI ordering integration
We supported the integration, data and operational engineering around Hungry Jack's AI ordering initiative. [Read the separate AI drive-through story.](/stories/hungry-jacks-ai-drive-through)
Loyalty engineering
Customer engagement and mobile loyalty work formed one connected programme within the embedded delivery function.
Data engineering
Restaurant data work supported the operational information needed across the programme.
Quality engineering
Mobile quality work focused on application launch and menu-loading performance, with before-and-after measures shown below.
Less waiting between opening the app and seeing the menu.
The mobile optimisation work improved the two moments customers feel first: application launch and menu loading, across both iOS and Android.
61%
Faster iOS app launch
Launch time reduced from 4–5 seconds to under 2 seconds.
61%
Faster iOS menu loading
Menu loading reduced from 6–7 seconds to under 3 seconds.
60%
Faster Android app launch
Launch time reduced from over 10 seconds to under 4 seconds.
59%
Faster Android menu loading
Menu loading reduced from over 10 seconds to under 4 seconds.
Source: Softobiz delivery measurements supplied for the Hungry Jack's case study. Percentages use the underlying test values; the before-and-after times are shown as rounded ranges.
The capabilities that carried this engagement.
Related client work.
Explore related work across platforms, data and operations.
Four programmes, one embedded team, one shared benchmark.
The case study records before-and-after measures for app launch and menu loading across iOS and Android. Talk to the team behind the delivery.