Digital Efficiency for Oroton:
CX & Automation

Seamless, Smart & Scalable - Elevating Oroton’s Digital Experience

Client Overview

Oroton, a renowned Australian luxury brand known for it’s craftsmanship and timeless designs, has established a significant presence both in-store and online. However, to stay competitive in today’s fast-paced digital world, Oroton needed a technology-driven transformation to enhance their digital operations and customer engagement.
Softobiz partnered with Oroton to elevate their e-commerce experience and streamline operations.

Unlocking Efficiency: Challenges Faced & How We Solved Them

Challenges Before Engagement

Slow Platform Performance

Users experienced delays and downtimes, resulting in declining engagement and conversions.

Manual Inventory Management

Frequent stockouts and overstocking led to inefficiencies, impacting sales and operational costs.

Lack of Personalization

Customers faced a generic shopping experience, reducing loyalty and repeat purchases.

Softobiz Solutions in Action

  • Slow Platform Performance

    Revamped Oroton’s e-commerce infrastructure to improve performance, reduce load times, and eliminate downtime.

  • AI-Powered Inventory Forecasting

    Automated inventory tracking using demand forecasting, reducing stockouts and excess stock.

  • Personalized Product Recommendations

    Integrated a smart recommendation engine to deliver tailored suggestions and promotions.

  • Omnichannel Experience

    Connected in-store and online systems for seamless order fulfillment, including click-and-collect.

  • Enhanced Customer Engagement

    Improved CX with faster performance, relevant content, and consistent cross-channel interactions.

  • Scalable Tech Architecture

    Future-proofed the platform with scalable systems ready for growth and evolving customer needs.

Transforming E Commerce with Softobiz’s Expertise 

By partnering with Softobiz, Oroton enhanced their digital capabilities, improved customer experiences, and achieved greater operational efficiency. Our tailored solutions empower Oroton and similar ecommerce businesses to compete effectively and thrive in a rapidly evolving and demanding retail landscape.

Key Outcomes Delivered

30%

Increase in Conversions

Faster browsing experiences encouraged customers to complete purchases, leading to significant reduction in “cart abandonment

20%

Reduction in Stockouts

AI-driven insights optimized inventory, reducing missed sales opportunities

40%

Growth in Repeat Purchases

Personalized journeys deepened customer relationships and loyalty, resulting in cross-sell and up-sell opportunities.

Customer-Centric Benefits

Faster & Seamless Shopping

Our solutions optimized platform performance and ensured smooth, lag-free experience leading to reduced cart abandonment and increased conversions

Smart Inventory Management

AI-driven demand forecasting reduced stockouts and overstock, ensured customers always find what they need.

Personalized Shopping Journeys

AI-powered recommendations and tailored product suggestions increased engagement and repeat purchases.

Omnichannel Convenience

Integrated online and in-store inventories offered flexible fulfilment options like click-and-collect that enriched customer experience.

What can we help you achieve?

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