An efficient transformation strategy is must for successful digital transformation. Keeping this in mind, we put a major focus on transformation strategy. From gathering critical information and defining the transformation architecture to choosing the latest technical stack, we plan each step carefully.
Why every business needs a transformation strategy?
“Strategy, not technology, drives digital transformation” – 2015 MIT Sloan/Deloitte study.
Digital transformation is not a sprint run. It’s a long journey that involves a lot of time and resource investment. Here the goal is continuous optimization, to sense shifts in the market and quickly respond to them. Since every journey needs a map, we also need a clear roadmap driven by a digital transformation strategy because as what Gerald Kane and other co-authors said in their study, digital transformation strategy drives digital maturity.
How does an ideal digital transformation strategy look like?
A digital transformation strategy doesn’t treat technology in isolation, as a separate component of the business’s operation like an IT strategy or a marketing strategy. Instead, it considers how digital technology can reshape the company’s relationships with customers, employees, the market, and reaches beyond digital substitution to create digital edge, where digital information and physical resources combine in new ways to create value and revenue”.
A digital transformation strategy builds bridges to fill the gap between IT, business, process, technologies, and between the current and the future state of your business.
How We Plan Digital Transformation for Your Business?
Step 1: Asking the Right Questions
Every successful digital transformation strategy starts with asking the right questions. Doing so helps us know the purpose, plan, and process of your business digital transformation and ensures that you don’t go off the track and there are no unnecessary costs.
Step 2: Creating a Vision
Based on the fundamental questions that we ask; we create a vision of your business. Doing so is important because it’s only after knowing your end goal, you can make a good plan. We create a vision that supports long-term goals and concentrates more on the experience we want to offer.
Step 3: Analyzing the market
Just creating a vision is not enough in a transformation strategy. It should also align well with current industry dynamics and market changes. For this reason, we do detailed research of our competitors and the market trends so that we can build a fool-proof transformation plan for your business.’
Step 4: Designing the experience
“93% of business leaders believe that their business’s success depends on customer experience.” – Report by Actual experience.
For this reason, once our vision is clear and it aligns well with the latest industry trends, we focus on planning what kind of experience we want to offer to customers through your app/Website. The idea is to help users meet their end goals in the simplest way possible.
Step 5: Analyzing the current state
While the above steps help you know what you want to achieve through business digital transformation, knowing your current state is also important. Doing this helps us know the gaps that need to be filled and the actions that you can do to fill those gaps. During this stage, we examine your digital infrastructure and analyze what tools you are using at this moment and what tools will you need to meet your goals.
Step 6: Laying out a roadmap
Based on the data we collected after asking questions, we lay out a roadmap for business digital transformation. In the process, we define:
- Transformation architecture
- Defining the technical stack
- Checking transformation patterns.
- Defining resources.
- Analyzing transformation cost.
Once we have all the data we need and have set up an action plan for digital transformation, we begin putting into action.
Learn how we prepare your business for remarkable digital transformation.