Softobiz
STORY · Technology and SaaS

Proposal automation for sales teams

We modernised ClientPoint’s proposal platform, connecting content creation, engagement tracking and electronic signatures with sales systems.

CLIENTClientPoint
REGIONUnited States
30%average increase in close rates reported by ClientPoint
2,000+users recorded in the 2019 Softobiz case study

Sources: ClientPoint's sales improvement calculator reports the average close-rate result. The 2019 Softobiz case study records the historical user count.

THE CLIENT

ClientPoint needed proposal automation to turn documents into measurable sales journeys.

ClientPoint is a cloud-based proposal creation and management platform for preparing, sending and tracking proposals, contracts and quotes with multimedia content and engagement analytics.

Softobiz remodelled the existing application with updated architecture and features after off-the-shelf proposal tools did not fit the client's workflow.

THE CHALLENGE

What stood in the way.

CHALLENGE 01

Static proposals

Existing tools could not create interactive proposals with varied content types.

CHALLENGE 02

Confidentiality gaps

Data breach prevention and secure e-signature were missing.

CHALLENGE 03

No engagement insight

Sales teams had no real-time analytics on how proposals performed.

CHALLENGE 04

Endless recreation

Teams repeatedly recreated proposal content instead of working from a reusable library.

WHAT WE BUILT

The solution, piece by piece.

01

A multimedia proposal engine

Images, video messages, testimonials, presentations, and e-brochures inside every proposal, with a reusable content library.

02

CRM and ERP integrations

Salesforce, NetSuite, Zoho, Microsoft Dynamics, HubSpot, and more connect the proposal lifecycle to the systems of record.

03

E-signature without friction

Sertifi and Right Signature integration lets multiple parties sign digitally, no download-sign-upload loop.

04

Engagement analytics

Who viewed the proposal, how long they stayed on each section, and who they shared it with, in real time, with team performance reporting on top.

05

Administrative access controls

Administrators manage access permissions for proposal content and workflows.

THE OUTCOMES

What changed for the client.

30%

Higher close rates

ClientPoint reports that its users see an average 30% increase in close rates.

2,000+

Users recorded in 2019

The 2019 Softobiz case study recorded more than 2,000 users. It is a historical platform snapshot, not a current client count.

Faster sales cycles

Reusable content, system integrations and e-signature support a shorter proposal workflow.

Data-led selling

Engagement analytics tell teams which proposals work and why.

SERVICES BEHIND THIS STORY

The capabilities that carried this engagement.

MODERNISE THE REVENUE ENGINE

Reduce the work between proposal creation and signature.

Talk to the team that remodels the platforms your revenue runs on.