Softobiz
STORY · Technology and SaaS

Webinar platform development

We engineered EasyWebinar’s platform for live and automated webinars, integrating streaming, audience interaction and customer-management tools.

CLIENTEasyWebinar
REGIONUnited States
31,811webinars delivered on the platform
5.9M+attendees reached
6,749group chat participants
THE CLIENT

Who we built this for.

EasyWebinar is a versatile automated webinar platform: live conferences and pre-recorded sessions streamed in real time, with an Autopilot Mode that runs webinars without the host being there.

Softobiz engineered the platform to stand out in a crowded market: HD streaming without plugins, CRM integrations, live analytics, and group chat, all at SaaS scale. It is now used by businesses like ConvertKit, AWeber, and Teachable.

THE CHALLENGE

What stood in the way.

CHALLENGE 01

A crowded market

The platform had to beat established webinar products, not just match them.

CHALLENGE 02

Plugin-free streaming

Users needed HD streaming on any device without installing anything.

CHALLENGE 03

Concurrency and scale

Simultaneous live webinars and traffic spikes had to be absorbed on demand.

CHALLENGE 04

Insight and interaction

Hosts needed session analytics, and audiences needed group chat.

WHAT WE BUILT

The solution, piece by piece.

01

WebRTC streaming

Live HD sessions on any device with no third-party plugins.

02

Elastic infrastructure

Load balancers scale servers up during high-traffic events.

03

CRM ecosystem

Zapier integration connects EasyWebinar to the CRMs entrepreneurs already run.

04

Real-time chat and analytics

Socket.io on a Node.js layer powers scalable group chat and a record viewer that surfaces insight from every session.

THE OUTCOMES

What changed for the client.

31,811

Webinars and counting

One of the biggest webinar streaming platforms in the market.

5.9M+

Attendees reached

Audiences at a scale few competitors touch.

Household-name users

ConvertKit, AWeber, Teachable, and high-profile creators run on the platform.

Revenue for creators

Users have made millions promoting brands and selling products through it.

SERVICES BEHIND THIS STORY

The capabilities that carried this engagement.

SAAS THAT SCALES

Products win when the platform disappears under them.

Talk to the team that engineers SaaS platforms to millions of users.