Digital auction platform development
We modernised Pickles’ auction platform with cloud infrastructure, workflow automation and analytics to support bidding and auction operations.
Who we built this for.
Pickles Auctions is Australia's largest auction marketplace, specializing in vehicle, machinery, and property auctions. As digital auctions became essential for growth, Pickles needed a transformation strategy that optimized operations and improved bidder engagement.
Softobiz collaborated with Pickles to modernize their systems and deliver a seamless auction experience, from inventory intake to the closing bid.
What stood in the way.
Outdated infrastructure
Legacy systems struggled to support growing online traffic and the scalability the business needed.
Manual processes
Labor-intensive workflows slowed auction preparation and inventory cataloging.
Limited data insight
Without real-time reporting, bidding trends and customer preferences stayed invisible.
The solution, piece by piece.
Cloud platform modernization
We migrated Pickles' core systems to scalable cloud infrastructure, achieving zero platform downtime during peak auction events.
Process automation
Key workflows like inventory intake and auction scheduling were automated, cutting auction preparation time and freeing resources.
Real-time analytics
Dashboards now surface actionable insight on bidding trends and inventory performance, powering targeted marketing and better decisions.
Self-service for bidders
Virtual tours, personalized notifications, and account management give bidders the modern experience the market expects.
What changed for the client.
300%
More conversions
Enhanced tools and data insights attracted and retained more bidders.
30%
Faster auction turnaround
Streamlined processes shortened auction cycles and pulled revenue realization forward, lifting operational efficiency 30%.
Zero
Downtime at peak
Reliable cloud infrastructure keeps the platform up on the days it matters most.
Higher retention
Self-service convenience drives satisfaction and repeat participation.
The capabilities that carried this engagement.
Keep reading.
The best day to fix the platform is before the biggest auction.
Talk to the team that modernized Australia's largest auction marketplace without dropping a single peak event.