Digital commerce for luxury retail
We rebuilt Oroton’s e-commerce platform, connecting performance, inventory and personalised shopping across its online and store experience.
Who we built this for.
Oroton, a renowned Australian luxury brand known for its craftsmanship and timeless designs, has a significant presence both in-store and online. To stay competitive, Oroton needed a technology-driven transformation of its digital operations and customer engagement.
Softobiz partnered with Oroton to elevate the e-commerce experience end to end: performance, inventory, personalization, and the omnichannel plumbing that connects them.
What stood in the way.
Slow platform performance
Delays and downtime were driving engagement and conversions down at the exact moment customers were ready to buy.
Manual inventory management
Frequent stockouts and overstocking created inefficiencies that hit both sales and operating costs.
A generic shopping experience
Without personalization, loyalty and repeat purchases suffered against digitally native competitors.
The solution, piece by piece.
Platform performance rebuilt
We revamped Oroton's e-commerce infrastructure to cut load times and eliminate downtime, removing the friction between browsing and buying.
AI-powered inventory forecasting
Automated inventory tracking with demand forecasting reduced both stockouts and excess stock.
Personalized recommendations
A smart recommendation engine delivers tailored suggestions and promotions to every shopper.
A true omnichannel experience
In-store and online systems now share one view of stock and orders, enabling seamless fulfilment including click-and-collect.
A scalable architecture
The platform is future-proofed for growth and evolving customer expectations.
What changed for the client.
More completed purchases
Faster browsing encouraged customers to finish checkout, significantly reducing cart abandonment.
Fewer stockouts
AI-driven insights optimized inventory so customers find what they came for.
Deeper loyalty
Personalized journeys grew repeat purchases and opened cross-sell and up-sell opportunities.
Omnichannel convenience
Integrated online and in-store inventory unlocked flexible fulfilment like click-and-collect.
The capabilities that carried this engagement.
Keep reading.
A premium brand deserves a premium platform.
Talk to the team that rebuilt digital retail for one of Australia's most recognizable luxury brands.