Digital auction platform development
We modernised Pickles’ auction platform with cloud infrastructure, workflow automation and analytics to support bidding and auction operations.
Source: published Softobiz case study. These are Softobiz-reported programme outcomes.
Pickles needed its digital auction platform to hold at national scale.
Pickles Auctions is Australia's largest auction marketplace, specializing in vehicle, machinery, and property auctions. As digital auctions became essential for growth, Pickles needed a transformation strategy that optimized operations and improved bidder engagement.
Softobiz collaborated with Pickles to modernize their systems and deliver a seamless auction experience, from inventory intake to the closing bid.
What stood in the way.
Outdated infrastructure
Legacy systems struggled to support growing online traffic and the scalability the business needed.
Manual processes
Labor-intensive workflows slowed auction preparation and inventory cataloging.
Limited data insight
Without real-time reporting, bidding trends and customer preferences stayed invisible.
The solution, piece by piece.
Cloud platform modernization
We migrated Pickles' core systems to scalable cloud infrastructure, achieving zero platform downtime during peak auction events.
Process automation
Key workflows like inventory intake and auction scheduling were automated, cutting auction preparation time and freeing resources.
Real-time analytics
Dashboards now surface actionable insight on bidding trends and inventory performance, powering targeted marketing and better decisions.
Self-service for bidders
Virtual tours, personalized notifications, and account management give bidders the modern experience the market expects.
What changed for the client.
300%
More conversions
Enhanced tools and data insights attracted and retained more bidders.
30%
Higher operational efficiency
The published Softobiz case study attributes a 30% efficiency improvement to automated auction workflows.
40%
Faster auction turnaround
The same case study reports that improved processes shortened auction cycles by 40%.
Zero
Downtime at peak
The Softobiz case study reports zero platform downtime during peak auction events.
The capabilities that carried this engagement.
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The best day to fix the platform is before the biggest auction.
Talk to the team that modernized Australia's largest auction marketplace without dropping a single peak event.