AI drive-through integration for Hungry Jack's
We supported the integration, data and operational engineering around Hungry Jack’s AI ordering initiative. Hi Auto provides the technology that powers the assistant.
Who we built this for.
One of Australia's most recognisable QSR chains, with hundreds of locations serving millions of customers yearly across drive-through, in-store, and digital channels, set out to reinvent the drive-through with intelligent automation.
We delivered voice-recognition ordering, predictive ML, dynamic menus, and a recommendation engine, coordinated by real-time operational intelligence across the kitchen.
What stood in the way.
Peak-hour bottlenecks
Drive-throughs bottleneck at peak, leaving speed, personalisation, and efficiency on the table.
Pressure on accuracy
QSR margins punish order errors; accuracy had to rise while labour complexity stayed manageable.
A routine transaction
Every order was a flat, staff-led exchange with no intelligence behind it.
The solution, piece by piece.
Voice-recognition ordering
Natural language processing handles accents and context for conversational ordering.
Predictive ordering
Machine learning suggests items from order history, time of day, weather, and local events.
Dynamic menus
Menus adapt to inventory, prep time, and kitchen capacity in real time.
A recommendation engine
Upsell and cross-sell happen through natural conversation, not scripts.
Operational intelligence
Real-time analytics coordinate kitchen timing and throughput with demand.
What changed for the client.
40%
Better order processing
Client-facing drive-through figures confirmed a 40% improvement in order processing.
20%
Shorter service times
Faster, more convenient service for customers on the go.
30%
Higher operational efficiency
Data-driven coordination lifted efficiency across the operation.
A foundation for more
The intelligent drive-through became the base for digital transformation across every touchpoint.
The capabilities that carried this engagement.
Your busiest hour is your biggest AI opportunity.
Talk to the team that put production AI in the drive-through lane.