Digital access to dental care
We built MedLoyalty to connect patients and dental practices through a membership platform with a fixed monthly fee.
MedLoyalty needed digital access to dental care with less insurance complexity.
MedLoyalty is an online membership platform that connects patients with dental practices and presents a fixed monthly payment model for routine care.
Softobiz took the founder's vision and engineered a platform connecting dental practices and patients through a membership model.
What stood in the way.
Scale on both sides
Efficiently managing a large number of dentists and patients on one platform.
Trust and authenticity
Patients needed confidence that participating dental practices had been verified.
Security with simplicity
The platform needed to be secure, user-friendly, and accessible for both sides of the marketplace.
The solution, piece by piece.
UX grounded in research
Detailed market and competitor analysis shaped an interactive, user-friendly design.
A deliberate stack
Angular on the frontend, Laravel and MySQL behind it, chosen for usability and manageability.
Microservices and secure APIs
The architecture was designed to scale with the marketplace, with API-level security for both sides.
DevOps through delivery
Continuous integration and deployment supported iterative releases, quality checks and security controls.
What changed for the client.
Membership-based access
A fixed monthly membership model gives patients another way to access routine dental care.
A simpler payment model
Membership terms present costs directly instead of relying on reimbursement workflows.
Practices that grow
Loyalty-driving tools help dentists build long-lasting patient relationships.
A clearer membership experience
The platform gives dental practices and patients one place to manage membership and care access.
The capabilities that carried this engagement.
Related client work.
Explore related work across platforms, data and operations.
A two-sided platform works when both sides win.
Talk to the team that builds healthcare marketplaces people actually use.