AI drive-through integration for Hungry Jack's
We supported the integration, data and operational engineering around Hungry Jack’s AI ordering initiative. Hi Auto provides the technology that powers the assistant.
AI drive-through integration had to connect service speed with human control.
Hungry Jack's is trialling an AI drive-through ordering assistant at selected restaurants while preserving a clear path to a crew member.
Hi Auto provides the conversational AI technology. Our work focused on connecting the initiative with restaurant data, operational workflows and delivery controls.
What stood in the way.
Peak-hour bottlenecks
Drive-throughs bottleneck at peak, leaving speed, personalisation, and efficiency on the table.
Pressure on accuracy
QSR margins punish order errors; accuracy had to rise while labour complexity stayed manageable.
A routine transaction
Every order was a flat, staff-led exchange with no intelligence behind it.
The integration and operating layers around the assistant.
A clear technology boundary
Hi Auto provides the technology that powers Hungry Jack's AI ordering assistant.
Ordering integration
We connected the initiative with ordering signals, menu context and restaurant workflows so it could fit the live service path.
Operational data flows
Data and performance signals connect the ordering experience with the systems restaurant teams use during service.
Human escalation
The assistant works with crew members, and a customer can ask to speak to a person at any time.
Governed delivery
The operating model keeps the technology provider, restaurant systems and human decision points explicit.
What is established about the programme.
20%
Lower drive-through wait time
Softobiz's published programme story reports a 20% reduction in drive-through wait time.
Clear technology ownership
Hungry Jack's identifies Hi Auto as the provider of the technology that powers its AI assistant.
Human fallback
Hungry Jack's states that customers can request a crew member at any point in the ordering interaction.
Connected operations
Softobiz supported the integration, data and operational engineering around the initiative.
The capabilities that carried this engagement.
Related client work.
Explore related work across platforms, data and operations.
AI ordering works when the whole service path is connected.
Discuss the integration, data and operating controls behind AI-assisted ordering.